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When I first investigated network marketing as a business model in the early 1980s,
I was interested to see if it was something that should be included in the business
courses at the university where I was teaching. I'd read and heard about it, but
I'd also seen the damage inflicted on friends and colleagues a decade earlier by
pyramid selling schemes, before they were outlawed. I was concerned that network
marketing might just be a fresh attempt by devious, unscrupulous companies to get
around the anti-pyramd selling laws.
Why I was qualified
to make an informed, reliable choice
I was qualified to make a reliable evaluation by my professional experience at the
time...
- 15 years of starting and
running successful small businesses of my own.
- 15 years of senior management
experience in large and small companies, mostly in marketing, advertising and
training positions.
- 4 years of teaching business
and marketing at two leading universities.
- 3 months of consulting to
pyramid selling companies (before I realised the truth and resigned
these clients, a year ahead of them being outlawed in Australia).
- 2 years of writing articles
for business journals.
Naturally, a lot of that
experience had overlapped. I typically worked as a senior manager and ran a small
business or taught at the same time. I don't recommend that kind of crazy
work load, by the way. You pay a penalty in damage to your health and family relationships
the real basis of your personal happiness in life. It was dumb... but I
did learn a lot about business!
Why I was impressed
and seriously UN-impressed by MLM
To make a long and involved story shorter and simpler, I was impressed by the principles
and concepts of network marketing, but seriously UN-impressed by the way most
companies and distributor networks were trying to do it. Today, after more than 20
years of first-hand experience, as
- a professional network marketer
and team leader, and
- best-selling author, trainer
and management consultant to network marketing and party plan companies in Australia,
the USA and South East Asia,
here's what I've managed
to learn. And why, despite the very real and serious risks involved in network marketing,
I still prefer it as a business model to any other.
By the way, the often-quoted 90% failure rate for network marketing companies
and for part-time network marketing distributors is accurate. But that
doesn't mean a lot, quite frankly, because the SAME 90% FAILURE RATE applies equally,
and for exactly the same reasons, to these conventional business models
- small business (90%
fail in the first 10 years.)
- property investment
(90% have a negative experience)
- share and options trading
(90% lose money)
So network marketing, in
the conventional, FIRST Generation versions that are so common, is merely 'par for
the course' alongside other business model. There's NO magic bullet or talisman to
protect you from ignorance, fear, greed, laziness or stupidity.
You either KNOW the right things to do to succeed, and the right reasons for doing
them, or you don't. There's no advantage in guessing, and even less in doing what
everyone else does. (90% of them FAIL, remember?)
The PLAIN TRUTH
about network marketing in 2005 and beyond
Network marketing, when it's done PROPERLY, is the most ethical,
enlightened, efficacious, equitable and egalitarian way to do business of all but ONLY when
it's done properly by people who are equally ethical, enlightened, efficacious
and egalitarian!
That's the problem, of course. Network marketing is mostly done by people and
companies who don't understand the principles the 'why-to' on which it must operate in order
to succeed. Instead, they focus on the procedures, practices and structures
the 'how-to'.
They're not the same thing. Principles never change. Procedures, practices
and structures change constantly.
They get it wrong due to ignorance, incompetence or, in too many cases, corruption
and greed (they're outright scammers). The result is that more than 90% of all so-called
'network marketing' opportunities are not REAL network marketing at all. They're
imitations. Counterfeits. Fakes. Not all of them intentionally, I hasten to
add. But the end result is no different. That's the inescapable bottom line of network
marketing today.
By the way, you can learn more about counterfeit "MLM" opportunities, how
to recognise them and how to avoid them at this specially-created web site.
It's a real eye-opener!
- www.REALnetworkmarketing.com
So you can imagine how careful
I am when it comes to choosing a network marketing business to which I'm willing
to put my name and hard-won reputation. They're extremely rare. But they do
exist, despite being the best-kept secrets in their fields.
I don't promote my personal involvements on my generic Network Marketing resource
sites as a matter of principle. They're amongst the most popular and respected help
sites in the world, and they exist to help anyone wanting to become more professional
or to avoid the multitude of boobytraps and scams that infest network marketing.
They're declared "safe" sites where you can send your people to learn without
risk of them being poached. They include...
- The
Profit Clinic MLM Success Centre
FREE information, insights and ideas
Network Marketing PRO. newsletter twice-monthly newsletter, FREE
FREE Coaching Online FREE coaching for anyone, anywhere,
with any network marketing company, with NO strings and NO hidden catches. See why
for yourself.
MLM
Rescue FREE
help and support for people hurt by counterfeit MLM.
I hope you find this site
useful and interesting.
| Sincere regards, |
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   Testimonials
for John Counsel and his ideas
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